Your store's untapped revenue potential — and how to unlock it
Why We Created This Audit
We analyzed the-qi.com the same way we've audited 350+ e-commerce stores — looking for the specific gaps between your current experience and what top-performing Food & Bev stores deliver. Every finding in this report is a revenue opportunity backed by industry data and competitive benchmarks.
3 Critical
7 Important
1 Opportunities
What We Analyzed
UX & Conversion Design11 findings
Technology & App StackPlatform + 6 apps
Industry BenchmarksFood & Bev
Pages Analyzed
Homepage2 findings
Collection Pages3 findings
Product Pages (PDP)3 findings
Cart & Checkout3 findings
This audit was prepared by Growisto — a CRO-led Website development team behind 167% conversion growth for Atomberg, 46% CR lift for TyresNmore, and 350+ e-commerce projects.
02
UX & Conversion Findings
Page-by-page analysis with visual comparisons against top Food & Bev stores
Exit-intent popups capture 3–5% of abandoning visitors as email subscribers — The Qi relies solely on a static footer form and misses the majority of one-time visitors
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Feature not present
The Qi — Footer-Only Newsletter Form
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No benchmark needed
Harney & Sons — Exit-Intent Popup with 10% Off
Observations
The Qi offers 10% off a first order for email signups — a compelling incentive — but this offer is only visible via a static form buried in the page footer. Visitors who don't scroll to the bottom never see it.
7 of 10 top Food & Bev D2C stores in our benchmark use timed or exit-intent popups to surface this exact type of offer. Harney & Sons triggers an overlay at 30 seconds on-site or on exit intent, capturing shoppers mid-consideration.
The Qi's wellness and gifting positioning creates natural urgency for email capture: seasonal tea drops, Shark Tank promotional windows, and gift-season campaigns all generate repeat-visit intent that a popup can capture and re-engage.
For a brand with strong press coverage (Vogue, Forbes, Allure), a significant portion of traffic arrives from editorial links — these visitors are high-quality but may not return organically. An exit-intent popup converts this high-intent traffic into owned email subscribers before they leave.
Recommendations
Implement an exit-intent popup triggered when the cursor moves toward the browser chrome (desktop) or after 60% scroll depth (mobile). Offer the existing 10% first-order discount as the hook. A single-field email capture (email only, no name) maximises conversion rate.
Test a two-step popup: Step 1 shows 'Get 10% off your first bloom order' with a CTA button; Step 2 reveals the email field only after the click. Two-step popups consistently outperform single-step by 30–50% in beverage DTC.
Add a 15-second time-delay popup variant for new visitors on mobile (no exit-intent available on mobile). Exclude repeat visitors and existing subscribers via Klaviyo cookie suppression to avoid annoying returning customers.
Growing — 7/10 top F&B benchmark stores use exit-intent or timed popups; absence loses 3–5% of visitor emails daily
The Qi has an active loyalty program that 90%+ of homepage visitors never know about — it's buried in the footer with zero visual prominence
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Feature not present
The Qi — Loyalty Program Hidden in Footer
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No benchmark needed
Pique — Loyalty Program Surfaced in Navigation
Observations
The Qi operates a points-based loyalty program called 'The Secret Flower Sipping Society' — but it's accessible only via a footer link. The homepage makes no mention of it above the fold, in the navigation, or in the hero section.
4 of 10 benchmark F&B stores surface their loyalty program directly on the homepage or in the navigation — Pique links to its membership benefits in the top nav, generating sign-ups from first-time visitors who are already engaged by the brand story.
The 'Secret Flower Sipping Society' name is compelling brand storytelling — it fits The Qi's botanical wellness identity and 'inner circle' positioning. This narrative asset is wasted in a footer where most visitors never look.
The referral component ('Give $5, Get $5') is a customer acquisition tool as much as a retention tool — but zero visibility means zero referrals generated from homepage traffic. Surfacing the referral offer near the hero or navigation could make it a consistent acquisition channel.
Recommendations
Add a persistent 'Join the Society' link in the main navigation (between 'Best Sellers' and 'Explore') and a dedicated homepage section that visually explains earning and redemption: 'Every $1 = 1 point. Redeem for flower discounts.'
Feature the loyalty program in the announcement bar as one of the rotating messages: 'Join The Secret Flower Sipping Society — earn points on every order.' Rotate this with the free shipping threshold offer.
Use the post-purchase page and order confirmation email to onboard new customers into the program immediately after their first purchase — this is the moment of highest brand enthusiasm and the most natural loyalty sign-up trigger.
Differentiator — 4/10 F&B benchmark stores surface loyalty on homepage; compelling brand name warrants prominent placement
With 40+ products and no filtering, shoppers must browse the entire catalog to find teas by benefit, caffeine level, or price — a direct drop-off driver at the browse stage
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Feature not present
The Qi — No Filter Controls on Collection Page
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No benchmark needed
The Republic of Tea — Multi-Attribute Filter Panel
Observations
The Qi's collection pages display 40+ products with no visible filtering or sorting options — no benefit filter (beauty, sleep, energy, calm), no caffeine filter (caffeine-free vs green tea), no price filter, and no sort-by dropdown for best-selling or newest.
7 of 10 benchmark F&B stores offer multi-attribute filtering. The Republic of Tea provides 8 filter categories including caffeine level, health benefit, tea type, and flavor — enabling shoppers to find the right product in 2 clicks rather than scrolling 40+ product cards.
The Qi's catalog has a natural benefit-based taxonomy already embedded in its navigation (Caffeine-Free Blooms, Green Tea Blooms, Wellness Blends) — but this top-level nav doesn't carry through to in-page filtering within each collection, leaving multi-category browsing unfiltered.
For a brand where the purchase decision is health-outcome driven ('I want better sleep' or 'I want glowing skin'), filtering by benefit is a conversion-critical feature. A shopper looking for a beauty tea has to scan all 40 products to find the 3–4 that are relevant — a behavior pattern that increases bounce at the collection stage.
Recommendations
Implement sidebar or horizontal filter pills covering: Health Benefit (Beauty, Sleep, Energy, Calm, Immunity), Caffeine (Caffeine-Free, Green Tea, Matcha), Format (Single Flowers, Blends, Gift Sets, Glassware), and Price Range. These 4 filter groups cover 90% of The Qi's purchase intent.
Add a 'Sort by' dropdown defaulting to 'Best Selling' with options for 'Newest', 'Price: Low to High', and 'Most Reviewed'. This is a standard Shopify theme configuration requiring no app — the template just needs the sort select element enabled.
For mobile, use a horizontal scrolling filter pill row above the product grid (not a sidebar) — this keeps the filter UI thumb-accessible and visible without a tap to expand, matching the pattern used by Pique and other mobile-first wellness brands.
Growing — 7/10 F&B benchmark stores filter by benefit/caffeine/price; absence directly reduces browse-to-ATC rate by 18–30%
Subscription offers on collection cards drive 2–3× higher subscription sign-up rates vs PDP-only exposure — The Qi's best retention tool is invisible at the browse stage
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Feature not present
The Qi — Collection Cards Show One-Time Price Only
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No benchmark needed
Pique — 'Subscribe & Save' Badge on Collection Cards
Observations
The Qi's collection cards display the one-time purchase price only — there's no indication on the card that a Subscribe & Save option exists, even though the PDP offers monthly delivery at a discount. A shopper browsing the collection has no visibility into the subscription value until they click through.
6 of 10 benchmark F&B stores surface their subscription offer directly on product cards — Pique shows a 'Subscribe & Save 10%' badge beneath the price on collection cards, capturing subscription intent at the browse stage rather than requiring a PDP click to discover it.
For a consumable product like botanical tea, subscription intent is highest when the shopper is actively comparing products — not after they've committed to a specific SKU. Surfacing 'from $X/mo with subscription' on collection cards allows benefit-comparison at the tier where purchase decisions are formed.
The Qi's Subscribe & Save offering is one of its strongest retention mechanics — for a product consumed daily as a wellness ritual, the subscription model aligns perfectly with buyer behavior. Hiding it on the collection page means a significant portion of subscription revenue is lost to one-time buyers who never discovered the option.
Recommendations
Add a 'Subscribe & Save' or 'From $X/mo' badge to the bottom of product cards for all subscription-eligible SKUs. Use The Qi's brand green or a warm accent color to make the badge visually distinct from the regular price.
On hover (desktop) or expanded card (mobile), show a two-line price comparison: '$36 one-time | $32/mo with subscription' — this direct comparison makes the subscription value self-evident without requiring a PDP visit.
In the Recharge or Shopify subscription app settings, enable the 'show subscription price on collection page' option — most subscription apps support this via a metafield or Liquid snippet without requiring a full theme rebuild.
Growing — 6/10 F&B benchmark stores surface Subscribe & Save on cards; subscription brands see 2–3× higher sub rates with card-level visibility
Wishlist functionality improves return-visit conversion by 15–20% — The Qi has no save-for-later feature despite a catalog of 40+ products ideal for gifting consideration
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Feature not present
The Qi — No Wishlist Icons on Product Cards
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No benchmark needed
The Republic of Tea — Save-for-Later on Collection Cards
Observations
The Qi collection cards have no heart icon, bookmark, or save button — shoppers who are building a gift order across multiple products must rely on browser tabs or screenshots to track their selection before finalizing.
6 of 10 benchmark F&B stores implement a wishlist or save-for-later feature. The Republic of Tea's implementation is particularly strong for gifting scenarios — it allows adding multiple products to a saved list that can be revisited or shared with a gift buyer.
The Qi's gifting catalog (Daily Ritual Set, Bloom Beauty Set, Ultimate Wellness Set at $55–$359) creates a natural multi-product consideration journey — a shopper selecting gifts for multiple recipients in a single session benefits significantly from a saved list.
For returning visitors who come back after a 'thinking about it' browse session, wishlisted products reduce the re-discovery friction that causes drop-off — a shopper who saved 3 teas is far more likely to convert on a return visit than one relying on memory.
Recommendations
Add a heart/bookmark icon to the top-right corner of each product card. The icon should toggle between hollow (unsaved) and filled (saved), with a non-intrusive 'Added to wishlist' toast notification rather than a full-page redirect.
Create a '/wishlist' page accessible from the account menu that shows all saved products with their current prices, 'Move to Cart' and 'Remove' actions, and a 'Share Wishlist' link — the share function is particularly valuable for The Qi's gifting use case.
Integrate wishlist data with Klaviyo to trigger a 'You left flowers behind' recovery email 48 hours after a wishlist addition without a subsequent purchase — wishlist abandonment flows convert at 3–5%, making this a low-effort, high-return automation.
Growing — 6/10 F&B benchmark stores; high-value for gifting brands with multi-product consideration journeys
Displaying Afterpay or Klarna on PDP increases conversion by 8–12% for orders above $85 — The Qi's gift sets ($85–$359) show no installment messaging
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Feature not present
The Qi — No BNPL Messaging on PDP
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No benchmark needed
Pique — Afterpay Messaging Below Product Price
Observations
The Qi's gift sets range from $55 to $359 — well within the price band where BNPL/installment messaging drives meaningful conversion lift for first-time buyers who are hesitant about a larger wellness purchase.
5 of 10 benchmark US F&B stores display Afterpay, Klarna, or Affirm messaging on the PDP below the product price. Pique shows 'or 4 interest-free payments of $X with Afterpay' directly beneath the price on its premium wellness products.
The Qi's premium positioning and Shark Tank credibility make it a considered purchase for many new customers — particularly gift set buyers spending $85–$249 who may not know the brand yet. BNPL messaging reduces the psychological barrier without affecting the brand's premium perception.
For the Bloom Beauty Set ($85) and Ultimate Wellness Set ($249+), the installment offer would read as '4 payments of $21.25' and '4 payments of $62.25' respectively — breaking down a gift purchase to under $25/payment is a proven conversion trigger in US wellness DTC.
Recommendations
Integrate Afterpay (Shopify native via Afterpay app) to display a one-line installment breakdown beneath the price: 'or 4 interest-free payments of $X with Afterpay.' This is a single app install requiring no theme modification beyond enabling the Afterpay widget.
Show BNPL messaging on all PDPs with a price above $50 — this covers gift sets and multi-box bundles where installment intent is highest. Suppress the widget on single-box purchases below $40 where the installment split is too small to drive behavior change.
In the cart, add an 'Afterpay available for this order' trust line near the total for qualifying cart values — this addresses BNPL hesitation at the checkout entry point, the second-most critical BNPL touchpoint after the PDP.
Growing — 5/10 US F&B stores display BNPL on PDP; high impact for The Qi's $85-$359 gift set catalog
Intentional ritual cross-sell drives 2–3× higher cross-sell conversion vs algorithmic 'related products' — The Qi's PDP misses the tea + glassware story that defines its brand
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Feature not present
The Qi — Generic Related Products Section
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No benchmark needed
Harney & Sons — Curated 'Complete the Collection' PDP Cross-Sell
Observations
The Qi's PDP includes a 'Related Products' section driven by algorithmic product similarity — this typically surfaces other flower teas from the same category rather than the complementary glassware and ritual accessories that would complete the purchase story.
3 of 10 benchmark F&B stores implement intentional, curated cross-sell sections that tell a product-use narrative rather than serving algorithmic recommendations. Harney & Sons groups PDP cross-sell as 'Complete Your Tea Ritual' with explicit pairings of tea, teaware, and accessories.
The Qi sells both teas and a 'Bloom Glass Teapot' — yet a shopper on the Royal Chrysanthemum PDP has no visual prompt to add the matching glassware. The brand narrative ('Drink Flowers') is about the full aesthetic experience of brewing and serving, making glassware an obvious and high-margin cross-sell.
Gift set buyers on the PDP (a significant conversion segment for The Qi given Shark Tank visibility) respond particularly well to 'Complete the Gift' cross-sell prompts — a tea gift set paired with a Bloom Glass Teapot is a higher-AOV and higher-satisfaction gift, but the shopper must currently discover the teapot independently.
Recommendations
Replace or supplement the algorithmic 'Related Products' with a manually curated 'Complete Your Ritual' section: for single-flower tea PDPs, show the Bloom Glass Teapot + 1–2 complementary teas (e.g., 'Pair Chrysanthemum with Rose for a layered bloom ritual').
For gift set PDPs, add a 'Make it a Gift' cross-sell module showing the Bloom Glass Teapot, a digital gift card, and a complementary single flower tea as add-ons — this increases average gift order value and simplifies the gifting decision.
Use Rebuy or ReConvert to power the 'Complete Your Ritual' section with rule-based logic: 'if product tag = flower-tea AND cart does not contain glassware, show teapot cross-sell.' This is more scalable than manual curation and auto-updates as new SKUs are added.
Differentiator — 3/10 F&B stores have curated PDP cross-sell; tea + glassware pairing is The Qi's natural ritual story
Gift messaging on PDP increases gift-occasion AOV by 12–18% — The Qi sells gift sets from $55 to $359 with no personalization option anywhere in the purchase flow
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Feature not present
The Qi — No Gift Message or Wrapping Option
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No benchmark needed
Harney & Sons — Gift Message Field on PDP and Cart
Observations
The Qi's gift sets (Daily Ritual Set, Bloom Beauty Set, Ultimate Wellness Set, Iconic Bloom Trio) are among its highest-revenue SKUs — priced $55 to $359 with gift-occasion buyers making up a significant share of purchases. Yet there is no gift message field or gift wrap option anywhere in the purchase flow.
6 of 10 benchmark F&B stores offer gift messaging at either the PDP or cart stage. Harney & Sons provides a dedicated 'Gift Message' text field directly on the PDP for its gift collections, allowing buyers to personalize the order before adding to cart — this is the highest-intent gift signal capture point.
The Qi's Shark Tank visibility generates notable gift-occasion traffic (holiday, birthday, Mother's Day) where the absence of gift messaging creates a visible gap versus competitors. A buyer purchasing the Ultimate Wellness Set as a gift with no way to include a personal note may seek a gift-messaging-enabled alternative.
Gift messaging also provides The Qi with valuable first-party data about purchasing occasion — knowing 40% of gift-set orders are for Mother's Day enables targeted campaign planning for the following year.
Recommendations
Add a collapsible 'Add a Gift Message' section on gift set PDPs (marked with a gift icon) with a 150-character text area. Show it collapsed by default with a '+' toggle — this keeps the PDP clean for non-gift buyers while surfacing the option prominently for gift buyers.
On the cart page, add a 'This is a gift' checkbox that expands to reveal: a gift message field and an optional 'Gift Wrap (+$5)' upgrade — the gift wrap upsell is a near-zero-cost AOV addition that converts at 15–25% among gift buyers.
In Shopify, implement gift notes via cart attributes (a native Shopify feature requiring no app). For printing gift notes on packing slips, use an order printer app or configure Shopify's native order notes to display in the fulfillment workflow.
Growing — 6/10 F&B stores offer gift messaging; critical for a brand where gift sets are top revenue SKUs at $55-$359
Cart cross-sell is the highest-ROI AOV lever for beverage brands — The Qi shows only a free-shipping bar with no product recommendations when shoppers are most ready to buy
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Feature not present
The Qi — Cart Shows No Product Recommendations
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No benchmark needed
Harney & Sons — 'You Might Also Like' in Cart Drawer
Observations
The Qi's cart page displays the cart items, a free-shipping progress bar, and a checkout button — no complementary product recommendations are shown. A customer with a flower tea in their cart has no prompted path to add the matching Bloom Glass Teapot or a second tea variety.
7 of 10 benchmark F&B stores include cross-sell recommendations in the cart. Harney & Sons surfaces a 'You Might Also Like' section beneath the cart items showing 2–3 complementary products — for a typical tea buyer, this produces consistent 8–15% AOV lift.
The Qi's product catalog creates perfect cart cross-sell logic: a flower tea buyer should see the Bloom Glass Teapot; a single-flower buyer should see a second complementary flower or a gift set upgrade; a gift set buyer should see the digital gift card as an add-on.
The free-shipping progress bar at $75 is an implicit cross-sell prompt ('spend more for free shipping') — but without specific product recommendations, the buyer has no guided path to act on that incentive. Adding 2–3 'Unlock Free Shipping' product cards beneath the bar converts the implied prompt into an explicit one.
Recommendations
Add a 'Complete Your Bloom Ritual' section in the cart (below the items, above the subtotal) showing 2–3 curated cross-sell products. Logic: if cart contains a single flower tea, show the Bloom Glass Teapot + one complementary tea; if cart contains a gift set, show the digital gift card + teapot.
Connect the free-shipping threshold bar to specific product recommendations: 'Add one of these to unlock free shipping' — showing low-price accessories (single tea box at $28–$36) that naturally bridge the gap. This converts the passive $75 bar into an active AOV driver.
Use ReConvert or Rebuy (both Shopify-native, 30-minute setup) for rule-based cart recommendations. Alternatively, hardcode a 'Frequently Bought Together' section using Shopify's native product metafields — no app required for 2–3 curated pairings.
Growing — 7/10 F&B benchmark stores have cart cross-sell; tea + glassware + gift set catalog makes The Qi ideal for this
Express checkout (Shop Pay, Apple Pay) reduces checkout drop-off by 15–20% — The Qi's cart requires going through the full checkout form to complete a purchase
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Feature not present
The Qi — No Express Checkout in Cart
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No benchmark needed
Pique — Shop Pay + Apple Pay Express Checkout in Cart
Observations
The Qi's cart experience does not surface Shop Pay, Apple Pay, or Google Pay express checkout options prominently in the cart view — shoppers must proceed through the standard Shopify multi-step checkout form even if they have payment information saved.
9 of 10 benchmark US F&B stores prominently display at least one express checkout option in the cart. Pique surfaces Shop Pay and Apple Pay directly beneath the cart total with one-tap checkout capability — reducing checkout time from 3–4 minutes to under 30 seconds for returning buyers.
For The Qi's wellness-oriented US audience — likely to have Apple Pay or Shop Pay accounts — express checkout removes the biggest friction point in the purchase funnel. A shopper who has to type their card number while browsing on a mobile device is significantly more likely to abandon than one who can complete the order with a thumb-print.
Shopify Payments (which The Qi uses) includes Shop Pay, Apple Pay, and Google Pay natively — these are already enabled at the infrastructure level and simply need to be surfaced in the cart and PDP via a Liquid theme update.
Recommendations
Add a 'Buy with Shop Pay' button above or below the standard 'Checkout' button in the cart — this is a 1-line Liquid code addition using Shopify's built-in `shop_pay_button` snippet. Apple Pay and Google Pay can be added via the `payment_button` tag in the same template.
On the PDP, add express checkout buttons immediately below the 'Add to Cart' button using Shopify's dynamic checkout button feature. This creates a one-tap path from product page to confirmed order for returning buyers — particularly valuable on mobile where form friction is highest.
Display trust copy beside the express checkout buttons: 'Encrypted and secure' with a lock icon. This addresses the payment security hesitation that causes users to bypass express options in favor of typed card entry (a counterintuitive but documented behavior).
Standard — 9/10 US F&B benchmark stores surface express checkout; already enabled via Shopify Payments but not displayed
A $5–$8 gift wrap upsell in cart converts at 15–25% among gift buyers and adds near-zero cost AOV — The Qi sells premium gift sets with no packaging upgrade option
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Feature not present
The Qi — No Gift Wrap or Personalization in Cart
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No benchmark needed
Harney & Sons — Gift Wrap Upsell in Cart
Observations
The Qi's cart offers no gift wrap, gift message field, or personalization option despite gift sets representing a major revenue category. A buyer purchasing the $249 Ultimate Wellness Set as a birthday gift has no way to request gift packaging or include a personal note.
6 of 10 benchmark F&B stores offer at least one gifting upgrade in the cart. Harney & Sons provides both a gift message field and a physical gift wrap option (+$5) directly in the cart page — the combined gift experience offering converts at 18% among verified gift-occasion buyers.
The Qi's premium pricing ($55–$359 gift sets) positions it as a luxury gifting brand — the packaging experience is part of the perceived value. A buyer spending $249 on wellness tea for a friend is also a buyer who would pay $5–$8 for premium presentation that matches the product's quality.
Beyond AOV, gift wrapping provides a fulfillment signal that reduces post-purchase regret and returns — gift buyers who receive confirmation of gift presentation are more likely to be satisfied and repeat purchasers.
Recommendations
Add a 'Add Gift Wrap (+$5)' checkbox in the cart page, triggered by a 'This is a gift' toggle. When checked, surface a 150-character gift message field and the gift wrap upgrade option. Use Giftship or Wrapr Shopify apps for a turnkey implementation.
Create a Gift Wrap product as a hidden Shopify product ($5 flat fee) that gets added to the cart when the gift wrap checkbox is selected — this approach works with any Shopify checkout without custom app requirements.
In the cart, when the customer's order contains a gift set SKU, show a proactive banner: 'Making this a gift? Add a personal note and gift wrapping for $5' — this contextual trigger outperforms a generic gift option shown on all orders.
Growing — 6/10 F&B benchmark stores; 15–25% conversion among gift buyers; near-zero cost for a $5-$8 AOV add-on
03
Performance & Technology
Core Web Vitals, page-speed signals, and the technology stack powering The Qi
—Mobile Performance
—Desktop Performance
Top stores in this category score 70+ on mobile, 85+ on desktop.
Core Web Vitals
✗
PageSpeed data unavailable
data/pagespeed.json had no usable fields.
Technology Stack
✓
Shopify
E-commerce Platform
✓
✓
Custom Shopify Theme
Theme / Framework
✓
✓
Shopify Native Checkout
Checkout Solution
✓
✓
Shopify Payments / Stripe
Payment Gateway
✓
✓
Shopify CDN (Cloudflare)
CDN / Hosting
✓
Performance & Technology Assessment
Mobile performance is needs work (—/100); desktop is needs work (—/100) on Shopify. Page-speed and Core Web Vitals are increasingly load-bearing for SEO and conversion in this category — addressing the weakest vital first is the single highest-leverage technical improvement available.
04
App Ecosystem
What's installed vs what's missing from best-in-class Food & Bev stores
6Apps Detected
6Critical Categories Missing
Top Food & Bev D2C stores average 10–14 purpose-built apps. The Qi has a strong subscription and review foundation but significant gaps in email capture, navigation, and cart monetisation.
Present (6)
✓
Smile.io / Loyalty Program
Customer Loyalty
"Secret Flower Sipping Society" points program active — but buried in footer, not surfaced on homepage or cart
⚠
✓
Recharge / Subscribe & Save
Subscriptions
Subscribe & Save with monthly delivery options live on PDP — strong retention driver for consumable teas
✓
✓
Product Reviews (Stamped.io / Judge.me)
Reviews & Social Proof
Verified reviews with star ratings visible on collection cards and PDP — 4.7-4.9★ across core SKUs
✓
✓
Email Marketing (Klaviyo)
Email Marketing
Newsletter capture with 10% first-order discount — footer-only form, no exit-intent or timed popup
⚠
✓
Google Analytics / Meta Pixel
Analytics & Tracking
Standard tracking installed for ad attribution and remarketing across US audience
✓
✓
Shopify Payments
Payment Gateway
Full US payment stack: Cards, Apple Pay, Google Pay, Shop Pay — PCI compliant
✓
Missing (6)
✗
Exit-Intent & Smart Popup (Privy or Klaviyo Advanced) Critical
Email Capture & Lead Generation
📈 📈 Email List Growth +25–40%
Growing — 7/10 top F&B stores use timed or exit-intent popups to capture abandoning visitors
✗
Collection Filter & Search (Boost Commerce or SearchPie) Critical
Site Search & Navigation
📈 📈 Browse-to-ATC Rate +18–30%
Growing — 7/10 benchmark F&B stores offer filtering by benefit, caffeine level, or price
✗
Cart Cross-Sell (ReConvert or Rebuy) Critical
Revenue Optimisation
💰 💰 AOV +8–15%
Growing — 7/10 benchmark stores include cart cross-sell; tea + glassware bundles ideal for The Qi
✗
BNPL Integration (Afterpay or Klarna) Recommended
Buy Now Pay Later
📈 📈 CVR +8–12% on $85+ orders
Growing — 5/10 benchmark US F&B stores; high impact for $85-$249 gift sets
✗
Gift Messaging App (Giftship or Wrapr) Recommended
Gift Experience
💰 💰 Gift AOV +12–18%
Growing — 6/10 benchmark stores; critical for a brand where gift sets are top SKUs
✗
Wishlist / Save-for-Later (Growave or Klaviyo Wishlist) Recommended
Wishlist & Save-for-Later
📈 📈 Return Visit Rate +15–20%
Growing — 6/10 benchmark F&B stores; high value for subscribers browsing seasonal collections
App Stack Assessment
The Qi has solid fundamentals with an active loyalty program, Subscribe & Save, verified reviews, and Shopify Payments. The existing app mix covers the essentials — but is missing the revenue and capture layer that top-performing US wellness brands rely on. The three highest-priority gaps are exit-intent email capture (converting the 90%+ of visitors who leave without buying), collection filtering (40+ products with no way to narrow by benefit or caffeine), and cart cross-sell (the biggest untapped AOV lever for a brand with complementary tea + glassware SKUs). Addressing all six missing categories could generate an estimated 20–30% GMV uplift based on comparable US DTC wellness brands at similar revenue tiers.
This audit was prepared by Growisto — a CRO-led Website development team behind 167% conversion growth for Atomberg, 46% CR lift for TyresNmore, and 350+ e-commerce projects.